on-court hits. off-court fits.

To celebrate the US Open, lululemon partnered with SGK in creating and activating an in-store experience to promote and celebrate their Tennis Club collection. The custom design consisted of a full front of store take-over centered around the theme of On-court hits and Off-court fits, creating a truly 50/50 juxtaposition. The On-court side features a flood of the signature US Open blue, netting, and tennis balls, while the Off-court side has wood laminate, wood slatting, and lululemon’s rest and recovery balls. Both sides are unified with courtlines, mirror detailing, matching table executions, and a photo moment bench, beautifully straddling the duality of each side. The result is an impactful entry moment that set the stage for a big event where their key tennis ambassador, Leylah Fernandez, showed up for a meet & greet. Game. Set. Match.