GlowUp Tight Campaign Launch

In partnership with lululemon and Azur Design Inc., SGK collaborated in giving retail locations across North America a Glow Up to highlight the launch of their brand new Glow Up Tight. With the goal of showing up big and bright, the retail experience brings the energy of the product drop to every guest touchpoint - from full facade wraps to fit room mirrors.
 
Color-shifting materials, lighting, and impactful imagery all worked together to encourage guests to find joy in the moment and live like nothing is holding you back.